They seem normal cyclists, but at night they reveal a secret ... BRILLIANT !

Road safety are delicate issues in the management of an urban center. Every year hundreds of people are involved in traffic accidents, and many include cyclists. For this reason, from a collaboration between Volvo, Grey London and Albedo100, they deveoped Life Paint, a special product to put on clothes and the bicycle. Invisible under the light, the reflective paint is active in the dark and enables drivers to identify cyclists in an excellent manner. Available now only in London, we hope that soon the distribution exceeds the borders and manages to save lives in many other countries.