It may just seem a shampoo ad... but as soon as the train arrives a very important message is delivered !

by Robert Maggi

November 26, 2014

It may just seem a shampoo ad... but as soon as the train arrives a very important message is delivered !
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This amazing fundraising campaign by the Swedish cancer research, really leaves you speechless. Inspired by a shampoo ad, they created their own version: at first people look amused, but then are placed in front of reality. A really powerful campaign.

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